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Social video creation just got easier.

This morning at Adobe Max 2019, Adobe revealed a slew of updates to the Creative Cloud Suite including the video editing software Premiere Pro and its mobile-ready companion, Premiere Rush. Together, two of the key updates shared live on-stage help make social video creation easier than before.

Let’s go over some of the most exciting new features included in these updates.

Auto-Reframe, powered by Sensei, now available in Premiere Pro

So you’ve created the perfect video; everything is locked, and now, your marketing team wants you to create a mobile-ready, vertical version of that same video. Premiere Pro has now made this easier with Auto-Reframe powered by Sensei, Adobe’s Artificial Intelligence technology.

Shown live on stage at Adobe Max 2019 by Jason Levine, Principal Worldwide Evangelist for Adobe (yes, that’s his actual title), Auto-Reframe uses Sensei to analyze your video, including the motion of your subject, to ensure that a perfect, reframed video is created, ready for exporting and uploading to social media.

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Source: No Film School