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The ‘Modes of Persuasion’ are at the root of all advertising. Those modes are called ethos, pathos, and logos. How can they work for you?

The heart of all advertising is persuasion. And the modes of persuasion don’t just help people advertise.

They help people sell ideas.

They help people sell TV shows, movies… even themselves.

Bottom line: If you want to succeed on any level in entertainment you need to be a master of the modes of persuasion.

Today, in this post, we’re going to get you to that level of mastery.

The first step can be broken down into three words: ethos pathos, and logos.

So what do these words mean, and why does everyone in advertising talk about them?

Let’s get started.

How Ethos, Pathos, Logos Define Advertising

Aristotle in Advertising

Most of the storytelling we deal with harkens back to Aristotle’s “Poetics.” It was the building block for drama and became a must-read for anyone interested in crafting their own plays, movies, televisions shows, and now advertisements.

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Source: No Film School